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Conquering Fear
Conquer fear by understanding it. Fear What is it? Fear is that thrilling emotional response that kicks in when we sense a threat, real...
Colleen Pimentel
Dec 19, 20243 min read


Gratitude Can Transform Your Customer Connections: A Personal Journey
In an age where transactions often overshadow genuine interactions, finding meaningful connections with customers can be challenging....
Colleen Pimentel
Dec 1, 20243 min read


Ideal Customer Profile
What is it? How do you define it? Did you get is right? When embarking on the journey of creating a product or delivering a service, it...
Colleen Pimentel
Nov 17, 20243 min read


90% of The Purchasing Journey is Complete before you connect with a customer
Isn't it surprising that only 5% of your brand marketing efforts are effectively reaching potential active buyers? This is worrisome! Out...
Colleen Pimentel
Oct 8, 20242 min read

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