Two Deposits before the first Withdrawal

As an advisor, I actively seek out mentorship opportunities, even in informal settings. I once had a significant mentor who, perhaps unknowingly, imparted valuable lessons to me. He emphasized the importance of making "Two Deposits" before making any withdrawals. This concept is about consistently "adding value" in every interaction, regardless of the relationship's nature - whether it's a friend, business partner, or customer. My focus is on enriching the lives of those I engage with, whether by listening, sharing beneficial insights, highlighting their value, or introducing them to something or someone that could enhance their lives.

In sales and when meeting new customers, my top priority has always been to provide immediate value before making any requests. By establishing rapport and trust through demonstrating value, I aim to show that I'm not just seeking something from them. The core belief is that customers are more willing to engage when they perceive value in what you offer, and genuine interest may even arise if the value is substantial.

Engaging in this manner aims to create a win-win situation. It's not about pushing my solution or focusing solely on myself; instead, it's about building and delivering value that the customer may not currently recognize.

Those who solely promote their product, service, or needs overlook the fact that others are primarily concerned with how the offering provides value, whether it entails any risks, what the opportunity costs are, and if the person opposite them is trustworthy and has their best interests in mind.

Starting a relationship by adding value, establishing trust, and showcasing how a request benefits both parties is a more effective approach.